Alternative Proteins | Enzymes | Palatants | Training
Alternative proteins & palatants, advanced by applied science.
We help petfood companies develop, test and validate sustainable proteins and palatants, from research question to industrial scale.
A dog eating from a speckled blue bowl against a pale studio background.
Our Expertise
Solutions for your protein and palatant needs
Four connected fields, one innovation partner. We work across the whole path from raw material to finished product, so the protein, the palatant and the process are solved together rather than in isolation.
From food security to protein security
A growing world population and a rising middle class will nearly double protein demand by 2050. Meeting it means using resources sustainably.
9 bn
people on Earth by 2050
~2×
protein consumption by 2050
1.3 bn t
of organic residues per year, a resource, not waste
Sources: UN World Population Prospects 2024; FAO global food waste and residue estimates.
Market Intelligence
Market reports, built on real research
Key players, products and insights, condensed into reports that save you months of market research.
Market ReportInsect Proteins
Key farmed insects, players and products, and how insect materials rank against plant and animal proteins.
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Market ReportVegan Palatants
The landscape of plant-based palatability enhancers for cat and dog food.
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Market ReportVegan Petfood
Products, claims and white space in the vegan petfood market.
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Market ReportPetcare Market
The trends and drivers shaping the global petcare industry.
Request a ReportExpert training for your team
Deep expertise in protein chemistry, food enzymology and palatant development, packaged into training tailored to your workforce. Upskill in new product development and troubleshooting with a program built for your needs.
- Protein chemistry & technology
- Applied food enzymology
- Palatant innovation & NPD troubleshooting

Built on deep science and industry practice
Sinonin Biotech was founded by Dr. rer. nat. habil. Seronei araap Chelulei Cheison, protein chemist and former MARS Petcare innovation lead, combining academic rigor with product-development experience.
- Jiangnan University
- TU Munich
- MARS Petcare

From the field
Insect farming stories from Kenya
Black soldier fly farming is already a working business for smallholders in Kenya. These are their own accounts.
Kiambu farmers turn into black soldier fly farming
Watch on YouTubeSMART FARM | Focus on the black soldier fly
Watch on YouTubeBSF: Startup Testimony by Roseanne Mwangi
Watch on YouTube
Latest from the blog
Let's build your next protein product
Tell us where your challenge lies. We bring the applied science.










